Artist's atelier

The Artist's atelier is a warm, dim working studio filled with plaster casts, greenery and a large abstract painting on a bamboo easel. One wall is mottled plaster and the other a deep chocolate brown, with honey wood floors and faded rugs underfoot. Plaster heads hold a philodendron and a fern, ivy spills from a stone urn, and brushes, jars and spare canvases lie about. Soft side light picks out the casts and the painting while the rest falls into warm gloom, giving a painterly, lived-in mood.

This scene suits brands with a creative or artisanal story: knitwear, tailoring and vintage-inspired clothing, leather bags, jewelry and handmade home goods. Fragrance and candle brands that lean earthy and literary also fit well among the plaster and plants. It is set up in a 9:16 vertical format, which suits Instagram Stories, Reels and vertical ads.