Aged plaster room

The Aged plaster room is a dim, quiet interior with a mottled taupe and grey plaster wall, honey wood floorboards and a few carefully chosen objects. A white plaster bust and an empty white frame sit on a built-in ledge, a dark bentwood chair holds a heavy grey wool blanket, and a faded ivory and indigo rug covers the floor. Soft, low side light brings out the texture of the plaster and lets the corners sink into warm shadow. The mood is hushed, moody and wabi-sabi, with a grainy film finish.

Its tactile, muted palette suits knitwear, wool coats, leather goods and handbags, as well as ceramics, candles and other home goods. Fragrance and skincare brands with a thoughtful, artisanal feel will find it a good match. The scene is built in a 9:16 vertical format, best for Instagram Stories, Reels and vertical campaign placements.